How-to articles
Simple guides from Open Sign Systems.
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Small business website costs
The three costs of a small business website (domain, hosting and the build), what to ask before you pay, and what Open Sign Systems charges.
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Website or Google Business Profile?
Your Google Business Profile gets you seen on Maps. A website gives customers the details and trust they want before they call. Here's how they work together.
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Own or rent your website?
What it means to own your website versus renting one from a monthly website company, and the questions to ask before you sign anything.
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How to check if you show up on Google
A quick way to see if customers can find you on Google, and what to do if they can't.
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What your business website needs
Skip the extras. Here is what matters on a local business website and what you can leave out.
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5 things to do with a new website
Your site is live. Here are five things to do in the first week so it starts working for you.
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How an email list helps a small business
An email list costs less than ads, and you own it. Here is why it matters and how to start one.
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How to pick a Google Business category
The category you choose on your Google Business Profile changes which searches you show up in. Here is how to pick the right one.
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What makes a good small-business website
A small-business website does not need to be fancy. It needs to do a few things well so customers can find you.
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How to get your first Google review
Google reviews are one of the first things a customer sees. Here is how to start getting them the right way.
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Why your business needs a domain
A domain name is your address on the internet. Here is why it matters and what to look for when you buy one.
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What to do when you get a bad review
A bad review feels personal, but how you handle it matters more than the review itself.